Ad Report
	Below is a table of various metrics for each ad version, CTR (Click-Through-Rate) being the best indicator of success.			Blue highlight indicates top 3 CTR while green highlight shows lowest 3 CPC.
	Ad Version	Count of Ad	Impressions	Clicks	Total Cost	Max Avg. CPC	CTR	CPC
	Version 1	291	35460	688	$3,852	$10.30	1.9%	$5.60
	Version 2	32	2915	57	$345	$9.41	2.0%	$6.06
	Version 3	95	3587	326	$2,050	$9.75	9.1%	$6.29
	Version 4	424	43232	941	$5,681	$9.94	2.2%	$6.04
	Version 5	21	1769	43	$221	$8.68	2.4%	$5.14
	Version 6	277	10539	242	$1,260	$9.91	2.3%	$5.21
	Version 7	181	47526	549	$3,383	$9.91	1.2%	$6.16
	Clearly, Version 3 is the most successful with a CTR of 9.1%, that's 6.7% higher than the next highest (Version 5). Version 3 also had the highest CPC (Cost-per-click) but it is only 2.1% higher than the next highest (Version 7) and showed a 7.9% higher click rate.